
Thomas Allcock
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GiffGaff+
Project type
Creative Advertising Campaign
Date
April, 2026
Built in partnership with Big Issue and Giffgaff, Giffgaff Stash is a member-powered data sharing system that redistributes unused mobile data to people facing poverty or housing instability. It provides stable, contract-free connectivity without requiring a fixed address or formal sign-up barriers.
The platform enables users to stay connected to jobs, healthcare, and essential services, turning everyday unused data into a practical tool for social mobility. By embedding support into Giffgaff’s existing network, the project creates a scalable, dignified alternative to charity, driven by collective action.



















