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GiffGaff+

Project type

Creative Advertising Campaign

Date

April, 2026

Built in partnership with Big Issue and Giffgaff, Giffgaff Stash is a member-powered data sharing system that redistributes unused mobile data to people facing poverty or housing instability. It provides stable, contract-free connectivity without requiring a fixed address or formal sign-up barriers.

The platform enables users to stay connected to jobs, healthcare, and essential services, turning everyday unused data into a practical tool for social mobility. By embedding support into Giffgaff’s existing network, the project creates a scalable, dignified alternative to charity, driven by collective action.

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