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Hitting All The Right Notes

Project type

Creative Advertising Campaign

Date

December, 2025

Hitting All The Right Notes is a concept-led campaign created for the Barclays DMA Breakthrough Award, reimagining graduate banking as a cultural lifestyle rather than just a financial product. The work went on to win the 2025 National DMA x Barclays Breakthrough Awards, recognised for its strong insight, strategic thinking, and relevance to Gen Z culture.

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