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Thomas Allcock
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Read Me Right: Monotype x Penguin
Project type
Creative Advertising Campaign
Date
April, 2026
A typography-led concept that reimagines how tone is communicated in digital reading. The project introduces a user-controlled tool that lets people select the emotional intent of their message, using type as a visual cue to shape how words are felt and understood.
By turning typography into an active part of communication rather than a neutral default, it reduces misinterpretation and bridges the gap between what we say and how it is received.
















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