
Thomas Allcock
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WindSmart: Scottish Power
Project type
Creative Advertising Campaign
Date
April, 2026
WindSmart helps Scottish households turn wasted national energy into everyday savings. In 2025, northern Scotland accounted for over 86% of Britain’s curtailed wind energy, enough to power every home in Scotland for six months.
Rather than letting that renewable power go to waste, WindSmart automatically shifts household energy use to periods of surplus wind, lowering bills, reducing curtailment, and giving homes access to 100% renewable electricity at peak generation.
Through smart plugs, EV charging and WindRewards, WindSmart transforms grid balancing into a consumer benefit, proving ScottishPower can use its expertise to create visible, lasting impact in people’s everyday lives.

















